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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath - Non Fiction - Paperback AgeOfDarknessSeries from classic teatime staples toTitle: Made to Stick Condition: BRAND NEW Format: Paperback Overview: Why do disproved urban legends persist, even in the face of clear evidence? How do headlines lure us, and why do we fall for them again and again? Made to Stick, from Chip and Dan Heath, distills more than a decade of rigorous exploration into what makes ideas memorableand more importantly, why some ideas linger long after the initial spark has faded. This engaging, evidence based